ActiveCampaign
ActiveCampaign
6.4
Overall Score / 10
Brevo
Brevo (formerly Sendinblue)
7.2
Overall Score / 10
Our Verdict
Choose ActiveCampaign if:
- —Businesses needing complex automation sequences
- —Sales teams wanting CRM + email in one tool
- —E-commerce brands with lifecycle marketing needs
Choose Brevo if:
- —Businesses with large contact lists on a budget
- —Teams needing email + SMS + CRM in one tool
- —Anyone frustrated by per-contact pricing models
The biggest difference: ActiveCampaign has the most powerful automation builder with conditional logic and CRM pipeline. Brevo wins on price with unlimited contacts and built-in SMS/WhatsApp channels.
Side-by-Side Comparison
| Criteria | ActiveCampaign | Brevo |
|---|---|---|
| Cheapest Paid Plan | $15/mo (Starter)Source: ActiveCampaign pricing page → | $9/mo (Starter)Source: Brevo (formerly Sendinblue) pricing page → |
| Free Tier | No | Yes Up to 100,000 contacts, 300 emails/day, Brevo branding |
| Value for Money | 7 | 8 |
| Ease of Use | 5 | 7 |
| Feature Power | 9 | 7 |
| Setup Ease | 5 | 7 |
| Migration Ease | 4 | 6 |
| Transparency | 6 | 7 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | GDPR tools, HIPAA (Enterprise plan), SOC 2 | GDPR compliant (EU-based), SOC 2 |
Feature Comparison
Feature Comparison Matrix
19 features compared · 17 differences
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Core | ||
| Chat widget | None | Full |
| CRM | None | Full |
| CRM with pipeline management | Full | None |
| Landing pages | None | Full |
| Lead scoring | Full | None |
| Predictive sending | Full | None |
| Site tracking | Full | None |
| SMS marketing | Full | Full |
| Win probability | Full | None |
| Advanced | ||
| Advanced automation builder | Full | None |
| Conditional content | Full | None |
| Custom objects | Full | None |
| Email campaigns | None | Full |
| Machine learning recommendations | Full | None |
| Marketing automation | None | Full |
| Transactional email | None | Full |
| WhatsApp campaigns | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Facebook Ads integration | None | Full |
Pricing Comparison
ActiveCampaign Pricing
1,000 contacts, email marketing, basic automations
1,000 contacts, CRM, landing pages, lead scoring
1,000 contacts, predictive sending, split automations, site messaging
1,000 contacts, custom objects, HIPAA support, dedicated account rep
Brevo Pricing
Up to 100,000 contacts, 300 emails/day, Brevo branding
5,000 emails/mo, no daily limit, basic reporting
5,000 emails/mo, marketing automation, A/B testing, advanced stats
150,000+ emails, marketing automation, dedicated IP
Custom volume, dedicated IP, SSO, priority support
Who Should Choose Which?
Who should choose ActiveCampaign
Best for
- Businesses needing complex automation sequences
- Sales teams wanting CRM + email in one tool
- E-commerce brands with lifecycle marketing needs
Avoid if
- You want a simple tool to send newsletters
- You have a very small list and tight budget
- You don't need advanced automation
Who should choose Brevo
Best for
- Businesses with large contact lists on a budget
- Teams needing email + SMS + CRM in one tool
- Anyone frustrated by per-contact pricing models
Avoid if
- You need deep e-commerce integrations
- You want the most polished email editor
- You need advanced deliverability monitoring tools
Switching Guidance
Switching from ActiveCampaign
Common triggers to leave:
- •Price increases as contacts grow
- •Complexity for simple use cases
Potential blockers:
- •Deep automation trees
- •CRM pipeline data
- •Site tracking history
Switching from Brevo
Common triggers to leave:
- •Need more polished templates
- •Need deeper analytics
- •Need better deliverability tools
Potential blockers:
- •CRM + email in one platform
- •Transactional email setup
- •SMS campaigns configured
Try ActiveCampaign
Plans from $15/mo
Try Brevo
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