Alternatives
Best HubSpot CRM Alternatives in 2026
The best alternative to HubSpot CRM is Attio (scored 7.5/10 vs HubSpot CRM's 6.3/10) because it scores higher on Value and Transparency. We compared 5 alternatives across value, ease-of-use, power, and pricing transparency.
The best HubSpot CRM alternative in 2026 is Attio because it scores 7.5/10 vs HubSpot CRM's 6.3/10, with higher marks in Value and Transparency. We evaluated 5 alternatives on value, ease-of-use, power, and pricing transparency.
Why People Switch from HubSpot CRM
Pricing shock at Professional tierFeature bloatNeed more customization
Comparing against
HubSpot CRM
Free CRM software with something for everyone
6.3
/ 10
#1
Attio
Top AlternativeThe CRM for the AI era
7.5
/ 10
Value
7
Ease
8
Power
7
Better than HubSpot CRM: Value (7 vs 6), Transparency (8 vs 4)
Lower than HubSpot CRM: Power (7 vs 9)
Free tier availableBest for: Startups wanting a modern, AI-native CRM
#2
Pipedrive
The CRM platform built to help you sell
7.3
/ 10
Value
7
Ease
9
Power
7
Better than HubSpot CRM: Value (7 vs 6), Ease (9 vs 8), Transparency (7 vs 4)
Lower than HubSpot CRM: Power (7 vs 9)
From $14/moBest for: Sales teams focused on pipeline management
#3
Zoho CRM
Best Value CRMTop-rated CRM software for growing businesses
7.3
/ 10
Value
9
Ease
6
Power
8
Better than HubSpot CRM: Value (9 vs 6), Transparency (7 vs 4)
Lower than HubSpot CRM: Ease (6 vs 8), Power (8 vs 9)
Free tier availableBest for: SMBs wanting Salesforce-level features at lower cost
#4
Freshsales
AI-powered CRM for high-velocity sales teams
7.3
/ 10
Value
8
Ease
8
Power
7
Better than HubSpot CRM: Value (8 vs 6), Transparency (7 vs 4)
Lower than HubSpot CRM: Power (7 vs 9)
Free tier availableBest for: SMBs wanting an affordable CRM with AI features