Price Trends

SaaS Pricing Trends — Where Prices Are Heading

Data-driven analysis of pricing movements across the SaaS landscape. Updated as we verify changes.

Price Increase Heatmap

Which categories saw the most price increases in the last 12 months.

Automation

1 tool · avg +890%

Bardeen

Newsletter Platforms

1 tool · avg +100%

Ghost

SEO Tools

2 tools · avg +55%

Surfer SEO, SE Ranking

Task Management

1 tool · avg +40%

Todoist

Forms & Surveys

1 tool · avg +34%

Typeform

CRM

3 tools · avg +25%

Salesforce, Pipedrive, Close CRM

Email Marketing

2 tools · avg +18%

Mailchimp, Kit (ConvertKit)

Project Management

1 tool · avg +0%

Asana (free tier cut)

Free Tier Erosion

Tools that reduced what you get for free. The “free” plan keeps getting smaller.

Mailchimp

500 contacts free250 contacts free
Jun 2025

Asana

10 users free2 users free
Jul 2025

This trend is accelerating. In 2024, Slack reduced free message history from 10k to 90 days. Free tiers across SaaS are becoming demo tiers.

Price Decreases

Tools that actually got cheaper. It happens more often than you think.

Descript

Creator plan: $35/mo reduced to $24/mo

31% cheaper

Wix

Light $23 to $17, Core $35 to $29

17–26% cheaper

Stability Champions

Tools with no price changes in at least 12 months. Pricing stability matters for budgeting.

Zapier

Stable since 2024

Make

Stable since 2024

Canva

Stable since 2023

Notion

Stable since 2023

ClickUp

Stable since 2024

Slack

Stable since 2024

Linear

Stable since 2023

Price Increase Predictions

Based on patterns we track — AI feature additions without price changes, competitor movements, and time since last increase — these tools may raise prices next.

Notion

Likely

AI features added without price change since 2023. Usage-based AI pricing likely.

Set alert

Canva

Possible

Major AI integrations and enterprise push. Free tier limits have been quietly tightening.

Set alert

Slack

Possible

Salesforce integration costs rising. Pro plan hasn't changed since 2024 despite new AI features.

Set alert

ClickUp

Possible

Heavy AI investment and feature expansion without corresponding price adjustment.

Set alert

Beehiiv

Likely

Aggressive growth pricing at $49/mo won't last forever. Competitor Ghost already raised prices.

Set alert

Disclaimer: These predictions are editorial analysis based on observable patterns, not insider knowledge. We do not have access to vendor roadmaps. Set up alerts to be notified of actual changes.

Stay ahead of pricing changes

Get notified before price increases hit your budget. Set alerts for the tools you use.

Understanding SaaS pricing trends

SaaS pricing doesn't move randomly. There are patterns: tools add AI features for 6-12 months before raising prices. Free tiers shrink before paid tiers increase. When one major player in a category raises prices, competitors often follow within 6 months.

We track these patterns across every tool on Sasanova. This page is updated whenever we verify a new pricing change or identify a new trend. Bookmark it or set up alerts to stay informed.