Mailchimp
by Intuit Mailchimp
All-in-one email marketing and automation platform
6
/ 10
Overall Score
Mailchimp scores 6/10 overall. All-in-one email marketing and automation platform. Best for: Small businesses starting email marketing. Starting at $13/month. Last verified Mar 20, 2026.
Score Breakdown
How we score →Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology
Switching Intelligence
Sasanova ExclusiveMigration Difficulty
Implementation Complexity
LowWhat triggers people to switch AWAY
- Pricing jumps at 500+ contacts
- Feature bloat
- Deliverability concerns
What blocks people from leaving
- Complex automation workflows
- Integrated e-commerce features
- Team familiarity
Data Export & Portability
CSV export of contacts and campaigns; API access for data retrieval
Switching from Mailchimp?
Planning to switch? Read our migration guides:
Best For
- Small businesses starting email marketing
- E-commerce stores needing built-in product recommendations
- Teams wanting an all-in-one marketing suite
Avoid If
- You need affordable pricing as your list grows (costs scale steeply)
- You want a clean, simple interface (Mailchimp has become complex)
- You prioritize deliverability above all else
Features
Pricing
| Plan | Monthly | Annual | Billing | Limits |
|---|---|---|---|---|
| Free | Free | Free | flat | 250 contacts, 500 sends/mo, limited automations |
| Essentials | $13/mo | $156/yr | flat | 500 contacts, 5,000 sends/mo, email + chat support |
| StandardPopular | $20/mo | $240/yr | flat | 500 contacts, 6,000 sends/mo, advanced automations |
| Premium | $350/mo | $4200/yr | flat | 10,000 contacts, 150,000 sends/mo, phone support |
Free tier: Up to 250 contacts, 500 emails/month, 1 audience, basic templates, limited reporting
Pricing Calculator
Estimate your monthly cost for Mailchimp. Click a plan to select it.
Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.
Integrations
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beehiiv wins for newsletter-first businesses with free tier up to 2,500 subscribers, built-in ad network, and referral program. Mailchimp is better for e-commerce email marketing with Shopify integrations and a mature template library.
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Mailchimp is a full email marketing platform with automations, templates, and e-commerce integrations starting free for 250 contacts. Substack is a zero-setup newsletter platform with built-in paid subscriptions but takes a 10% revenue cut.
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Mailchimp is better for traditional email marketing with drag-and-drop templates and e-commerce integrations. Ghost is better for independent publishers wanting full ownership, custom themes, and membership revenue with zero platform fees.
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Mailchimp offers a visual drag-and-drop editor, 300+ templates, and e-commerce tools. Buttondown is a minimalist, Markdown-first newsletter tool built by a solo developer, free for 100 subscribers and $9/mo after.
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Mailchimp is a dedicated email marketing platform with templates, e-commerce integrations, and social posting starting free for 250 contacts. HubSpot is a full CRM platform where email marketing is one module — free CRM but $890/mo for marketing automation.
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