Mailchimp
Intuit Mailchimp
6
Overall Score / 10
Brevo
Brevo (formerly Sendinblue)
7.2
Overall Score / 10
Our Verdict
Choose Mailchimp if:
- —Small businesses starting email marketing
- —E-commerce stores needing built-in product recommendations
- —Teams wanting an all-in-one marketing suite
Choose Brevo if:
- —Businesses with large contact lists on a budget
- —Teams needing email + SMS + CRM in one tool
- —Anyone frustrated by per-contact pricing models
The biggest difference: Brevo wins on pricing (contact-unlimited model) and multi-channel. Mailchimp wins on brand recognition and template library.
Side-by-Side Comparison
| Criteria | Mailchimp | Brevo |
|---|---|---|
| Cheapest Paid Plan | $13/mo (Essentials)Source: Intuit Mailchimp pricing page → | $9/mo (Starter)Source: Brevo (formerly Sendinblue) pricing page → |
| Free Tier | Yes Up to 250 contacts, 500 emails/month, 1 audience, basic templates, limited reporting | Yes Up to 100,000 contacts, 300 emails/day, Brevo branding |
| Value for Money | 5 | 8 |
| Ease of Use | 7 | 7 |
| Feature Power | 8 | 7 |
| Setup Ease | 8 | 7 |
| Migration Ease | 5 | 6 |
| Transparency | 4 | 7 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | GDPR tools available, SOC 2 | GDPR compliant (EU-based), SOC 2 |
Feature Comparison
Feature Comparison Matrix
18 features compared · 15 differences
| Feature | Mailchimp | Brevo |
|---|---|---|
| Core | ||
| Chat widget | None | Full |
| Content optimizer | Full | None |
| CRM | None | Full |
| Landing pages | Full | Full |
| Postcards | Full | None |
| SMS marketing | None | Full |
| Advanced | ||
| A/B testing | Full | None |
| Audience segmentation | Full | None |
| Automation workflows | Full | None |
| Customer journey builder | Full | None |
| Email campaigns | Full | Full |
| Marketing automation | None | Full |
| Reporting dashboards | Full | None |
| Transactional email | None | Full |
| WhatsApp campaigns | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Facebook Ads integration | None | Full |
| Security | ||
| Social posting | Full | None |
Pricing Comparison
Mailchimp Pricing
250 contacts, 500 sends/mo, limited automations
500 contacts, 5,000 sends/mo, email + chat support
500 contacts, 6,000 sends/mo, advanced automations
10,000 contacts, 150,000 sends/mo, phone support
Brevo Pricing
Up to 100,000 contacts, 300 emails/day, Brevo branding
5,000 emails/mo, no daily limit, basic reporting
5,000 emails/mo, marketing automation, A/B testing, advanced stats
150,000+ emails, marketing automation, dedicated IP
Custom volume, dedicated IP, SSO, priority support
Who Should Choose Which?
Who should choose Mailchimp
Best for
- Small businesses starting email marketing
- E-commerce stores needing built-in product recommendations
- Teams wanting an all-in-one marketing suite
Avoid if
- You need affordable pricing as your list grows (costs scale steeply)
- You want a clean, simple interface (Mailchimp has become complex)
- You prioritize deliverability above all else
Who should choose Brevo
Best for
- Businesses with large contact lists on a budget
- Teams needing email + SMS + CRM in one tool
- Anyone frustrated by per-contact pricing models
Avoid if
- You need deep e-commerce integrations
- You want the most polished email editor
- You need advanced deliverability monitoring tools
Switching Guidance
Switching from Mailchimp
Common triggers to leave:
- •Pricing jumps at 500+ contacts
- •Feature bloat
- •Deliverability concerns
Potential blockers:
- •Complex automation workflows
- •Integrated e-commerce features
- •Team familiarity
Switching from Brevo
Common triggers to leave:
- •Need more polished templates
- •Need deeper analytics
- •Need better deliverability tools
Potential blockers:
- •CRM + email in one platform
- •Transactional email setup
- •SMS campaigns configured
Try Mailchimp
Start free — no credit card required
Try Brevo
Start free — no credit card required