Mailchimp
Intuit Mailchimp
6
Overall Score / 10
Kit (ConvertKit)
Kit
7.5
Overall Score / 10
Our Verdict
Choose Mailchimp if:
- —Small businesses starting email marketing
- —E-commerce stores needing built-in product recommendations
- —Teams wanting an all-in-one marketing suite
Choose Kit (ConvertKit) if:
- —Solo creators and bloggers
- —Podcasters and YouTubers selling digital products
- —Anyone who wants simple, clean email marketing
The biggest difference: ConvertKit wins for creators who want simplicity and fair pricing. Mailchimp wins for e-commerce and all-in-one marketing.
Side-by-Side Comparison
| Criteria | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Cheapest Paid Plan | $13/mo (Essentials)Source: Intuit Mailchimp pricing page → | $39/mo (Creator)Source: Kit pricing page → |
| Free Tier | Yes Up to 250 contacts, 500 emails/month, 1 audience, basic templates, limited reporting | Yes 10,000 subscribers, unlimited emails, no advanced automations, no integrations |
| Value for Money | 5 | 7 |
| Ease of Use | 7 | 9 |
| Feature Power | 8 | 6 |
| Setup Ease | 8 | 9 |
| Migration Ease | 5 | 7 |
| Transparency | 4 | 8 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS |
| Compliance | GDPR tools available, SOC 2 | GDPR tools available |
Feature Comparison
Feature Comparison Matrix
18 features compared · 16 differences
| Feature | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Core | ||
| Commerce (digital products) | None | Full |
| Content optimizer | Full | None |
| Creator profile page | None | Full |
| Landing pages | Full | Full |
| Newsletter referral program | None | Full |
| Postcards | Full | None |
| Sponsor network | None | Full |
| Subscriber tagging | None | Full |
| Advanced | ||
| A/B testing | Full | None |
| Audience segmentation | Full | None |
| Automation workflows | Full | None |
| Customer journey builder | Full | None |
| Email campaigns | Full | None |
| Email sequences | None | Full |
| Reporting dashboards | Full | None |
| Visual automation builder | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Security | ||
| Social posting | Full | None |
Pricing Comparison
Mailchimp Pricing
250 contacts, 500 sends/mo, limited automations
500 contacts, 5,000 sends/mo, email + chat support
500 contacts, 6,000 sends/mo, advanced automations
10,000 contacts, 150,000 sends/mo, phone support
Kit (ConvertKit) Pricing
10,000 subscribers, unlimited sends, limited automations
1,000 subscribers, automations, integrations, live chat support
1,000 subscribers, advanced reporting, subscriber scoring, newsletter referrals
Who Should Choose Which?
Who should choose Mailchimp
Best for
- Small businesses starting email marketing
- E-commerce stores needing built-in product recommendations
- Teams wanting an all-in-one marketing suite
Avoid if
- You need affordable pricing as your list grows (costs scale steeply)
- You want a clean, simple interface (Mailchimp has become complex)
- You prioritize deliverability above all else
Who should choose Kit (ConvertKit)
Best for
- Solo creators and bloggers
- Podcasters and YouTubers selling digital products
- Anyone who wants simple, clean email marketing
Avoid if
- You need advanced e-commerce features
- You want sophisticated A/B testing
- You need enterprise-grade reporting
Switching Guidance
Switching from Mailchimp
Common triggers to leave:
- •Pricing jumps at 500+ contacts
- •Feature bloat
- •Deliverability concerns
Potential blockers:
- •Complex automation workflows
- •Integrated e-commerce features
- •Team familiarity
Switching from Kit (ConvertKit)
Common triggers to leave:
- •Need more advanced reporting
- •Need better e-commerce integration
- •Outgrowing creator-focused feature set
Potential blockers:
- •Visual automation workflows built over time
- •Integrated commerce/products
- •Subscriber tags and segments
Try Mailchimp
Start free — no credit card required
Try Kit (ConvertKit)
Start free — no credit card required