Mailchimp
Intuit Mailchimp
6
Overall Score / 10
HubSpot CRM
HubSpot Inc.
6.3
Overall Score / 10
Our Verdict
Choose Mailchimp if:
- —Small businesses starting email marketing
- —E-commerce stores needing built-in product recommendations
- —Teams wanting an all-in-one marketing suite
Choose HubSpot CRM if:
- —Startups wanting a free CRM to start
- —Growing companies that want marketing + sales + CRM in one platform
- —Teams that value excellent UX and onboarding
The biggest difference: Mailchimp is a dedicated email marketing platform with templates, e-commerce integrations, and social posting starting free for 250 contacts. HubSpot is a full CRM platform where email marketing is one module — free CRM but $890/mo for marketing automation.
Side-by-Side Comparison
| Criteria | Mailchimp | HubSpot CRM |
|---|---|---|
| Cheapest Paid Plan | $13/mo (Essentials)Source: Intuit Mailchimp pricing page → | $20/mo (Starter)Source: HubSpot Inc. pricing page → |
| Free Tier | Yes Up to 250 contacts, 500 emails/month, 1 audience, basic templates, limited reporting | Yes Unlimited contacts, basic CRM features, 2,000 email sends/mo, HubSpot branding |
| Value for Money | 5 | 6 |
| Ease of Use | 7 | 8 |
| Feature Power | 8 | 9 |
| Setup Ease | 8 | 7 |
| Migration Ease | 5 | 3 |
| Transparency | 4 | 4 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Compliance | GDPR tools available, SOC 2 | SOC 2 Type II, GDPR, ISO 27001 |
Feature Comparison
Feature Comparison Matrix
21 features compared · 19 differences
| Feature | Mailchimp | HubSpot CRM |
|---|---|---|
| Core | ||
| Contact management | None | Full |
| Content optimizer | Full | None |
| Deal pipeline | None | Full |
| Forms | None | Full |
| Landing pages | Full | None |
| Live chat | None | Full |
| Meeting scheduling | None | Full |
| Postcards | Full | None |
| Advanced | ||
| A/B testing | Full | None |
| Audience segmentation | Full | None |
| Automation workflows | Full | None |
| Custom objects (Enterprise) | None | Full |
| Custom properties | None | Full |
| Customer journey builder | Full | None |
| Email campaigns | Full | None |
| Email marketing | None | Full |
| Email tracking | None | Full |
| Reporting dashboards | Full | Full |
| Workflow automation (paid) | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Security | ||
| Social posting | Full | None |
Pricing Comparison
Mailchimp Pricing
250 contacts, 500 sends/mo, limited automations
500 contacts, 5,000 sends/mo, email + chat support
500 contacts, 6,000 sends/mo, advanced automations
10,000 contacts, 150,000 sends/mo, phone support
HubSpot CRM Pricing
Unlimited contacts, basic CRM, email marketing (2,000/mo), forms, live chat
1,000 marketing contacts, remove branding, email health reporting
2,000 marketing contacts, automation, custom reporting, ABM
10,000 marketing contacts, revenue attribution, custom objects, hierarchical teams
Who Should Choose Which?
Who should choose Mailchimp
Best for
- Small businesses starting email marketing
- E-commerce stores needing built-in product recommendations
- Teams wanting an all-in-one marketing suite
Avoid if
- You need affordable pricing as your list grows (costs scale steeply)
- You want a clean, simple interface (Mailchimp has become complex)
- You prioritize deliverability above all else
Who should choose HubSpot CRM
Best for
- Startups wanting a free CRM to start
- Growing companies that want marketing + sales + CRM in one platform
- Teams that value excellent UX and onboarding
Avoid if
- You have a limited budget and plan to scale (Professional tier is $890/mo)
- You want simple, focused tools (HubSpot is a platform)
- You need deep customization without enterprise pricing
Switching Guidance
Switching from Mailchimp
Common triggers to leave:
- •Pricing jumps at 500+ contacts
- •Feature bloat
- •Deliverability concerns
Potential blockers:
- •Complex automation workflows
- •Integrated e-commerce features
- •Team familiarity
Switching from HubSpot CRM
Common triggers to leave:
- •Pricing shock at Professional tier
- •Feature bloat
- •Need more customization
Potential blockers:
- •Deep workflow automations
- •Contact history and activity logs
- •Multi-hub integration
- •Team training investment
Try Mailchimp
Start free — no credit card required
Try HubSpot CRM
Start free — no credit card required