HubSpot CRM
by HubSpot Inc.
Free CRM software with something for everyone
6.3
/ 10
Overall Score
HubSpot CRM scores 6.3/10 overall. Free CRM software with something for everyone. Best for: Startups wanting a free CRM to start. Starting at $20/month. Last verified Mar 20, 2026.
Score Breakdown
How we score →Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology
Switching Intelligence
Sasanova ExclusiveMigration Difficulty
Implementation Complexity
MediumWhat triggers people to switch AWAY
- Pricing shock at Professional tier
- Feature bloat
- Need more customization
What blocks people from leaving
- Deep workflow automations
- Contact history and activity logs
- Multi-hub integration
- Team training investment
Data Export & Portability
CSV export, API access, data sync
Switching from HubSpot CRM?
Planning to switch? Read our migration guides:
Best For
- Startups wanting a free CRM to start
- Growing companies that want marketing + sales + CRM in one platform
- Teams that value excellent UX and onboarding
Avoid If
- You have a limited budget and plan to scale (Professional tier is $890/mo)
- You want simple, focused tools (HubSpot is a platform)
- You need deep customization without enterprise pricing
Features
Pricing
| Plan | Monthly | Annual | Billing | Limits |
|---|---|---|---|---|
| Free Tools | Free | Free | flat | Unlimited contacts, basic CRM, email marketing (2,000/mo), forms, live chat |
| StarterPopular | $20/mo | $216/yr | per_seat | 1,000 marketing contacts, remove branding, email health reporting |
| Professional | $890/mo | $10680/yr | flat | 2,000 marketing contacts, automation, custom reporting, ABM |
| Enterprise | $3600/mo | $43200/yr | flat | 10,000 marketing contacts, revenue attribution, custom objects, hierarchical teams |
Free tier: Unlimited contacts, basic CRM features, 2,000 email sends/mo, HubSpot branding
Pricing Calculator
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Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.
Integrations
Alternatives
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Freshsales
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Attio
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Recommended Reading
Related Comparisons
HubSpot CRM vs Pipedrive
HubSpot wins on free tier and marketing features. Pipedrive wins on sales-focused UX and straightforward pricing.
HubSpot CRM vs Salesforce
Salesforce wins for enterprise customization and massive ecosystem. HubSpot wins for ease of use, free tier, and marketing-sales alignment.
HubSpot CRM vs Freshsales
Freshsales offers AI-powered lead scoring with built-in phone at $11/seat/mo. HubSpot has a superior free tier and marketing features but costs significantly more for advanced features.
HubSpot CRM vs Attio
Attio is a modern CRM with automatic email enrichment and a flexible data model starting at $34/seat/mo. HubSpot has a free CRM tier and broader marketing ecosystem.
HubSpot CRM vs Zoho CRM
Zoho CRM offers more features per dollar with its 50+ app suite. HubSpot has a stronger free tier and better marketing automation.
HubSpot CRM vs ActiveCampaign
ActiveCampaign has the most powerful email automation builder with CRM starting at $15/mo. HubSpot offers a broader platform with a free CRM but expensive marketing automation at $890/mo.
HubSpot CRM vs Close
HubSpot offers a free CRM with marketing automation and a broad platform. Close starts at $49/seat/mo but includes a built-in Power Dialer, SMS, and email sequences — ideal for high-volume inside sales teams.
HubSpot CRM vs Mailchimp
Mailchimp is a dedicated email marketing platform with templates, e-commerce integrations, and social posting starting free for 250 contacts. HubSpot is a full CRM platform where email marketing is one module — free CRM but $890/mo for marketing automation.
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