HubSpot CRM

HubSpot Inc.

6.3

Overall Score / 10

vsDifferent jobs — depends on your workflow

Close

Close Inc.

7.4

Overall Score / 10

Our Verdict

Different jobs — depends on your workflow

Choose HubSpot CRM if:

—Startups wanting a free CRM to start
—Growing companies that want marketing + sales + CRM in one platform
—Teams that value excellent UX and onboarding

Choose Close if:

—Inside sales teams at startups and SMBs
—Teams that want calling, email, and CRM in one tool
—Sales organizations focused on high-volume outreach

The biggest difference: HubSpot offers a free CRM with marketing automation and a broad platform. Close starts at $49/seat/mo but includes a built-in Power Dialer, SMS, and email sequences — ideal for high-volume inside sales teams.

Side-by-Side Comparison

Criteria	HubSpot CRM	Close
Cheapest Paid Plan	$20/mo (Starter)Source: HubSpot Inc. pricing page →	$19/mo (Solo)Source: Close Inc. pricing page →
Free Tier	Yes Unlimited contacts, basic CRM features, 2,000 email sends/mo, HubSpot branding	No
Value for Money	6	7
Ease of Use	8	8
Feature Power	9	7
Setup Ease	7	8
Migration Ease	3	6
Transparency	4	8
Deployment	cloud	cloud
API Available	Yes	Yes
Platforms	Web, iOS, Android	Web
Compliance	SOC 2 Type II, GDPR, ISO 27001	SOC 2 Type II, GDPR

Data independently verifiedLast verified: March 2026Scoring methodology →Source policy →

Feature Comparison

Feature Comparison Matrix

22 features compared · 21 differences

Hide identical

Feature	HubSpot CRM	Close
Core
Built-in calling (Power Dialer, Predictive Dialer)	None	Full
Call coaching (Enterprise)	None	Full
Contact management	Full	None
Deal pipeline	Full	None
Forms	Full	None
Live chat	Full	None
Meeting scheduling	Full	None
Pipeline management	None	Full
Smart Views	None	Full
SMS messaging	None	Full
Task management	None	Full
Advanced
Custom activities	None	Full
Custom objects (Enterprise)	Full	None
Custom properties	Full	None
Email marketing	Full	None
Email sequences	None	Full
Email tracking	Full	None
Reporting	None	Full
Reporting dashboards	Full	None
Workflow automation (paid)	Full	None
Workflows	None	Full
Integrations
API Access	Full	Full

Pricing Comparison

HubSpot CRM Pricing

Free ToolsFree

Unlimited contacts, basic CRM, email marketing (2,000/mo), forms, live chat

StarterPopular$20/mo

1,000 marketing contacts, remove branding, email health reporting

Professional$890/mo

2,000 marketing contacts, automation, custom reporting, ABM

Enterprise$3600/mo

10,000 marketing contacts, revenue attribution, custom objects, hierarchical teams

Close Pricing

Solo$19/mo

1 user only, basic CRM features

Essentials$49/mo

Leads, contacts, opportunities, email & calendar sync, Power Dialer (3 users max)

GrowthPopular$109/mo

Multiple pipelines, custom activities, workflows, call recording

Scale$149/mo

Predictive Dialer, custom objects, custom roles, call coaching

Who Should Choose Which?

Who should choose HubSpot CRM

Best for

Startups wanting a free CRM to start
Growing companies that want marketing + sales + CRM in one platform
Teams that value excellent UX and onboarding

Avoid if

You have a limited budget and plan to scale (Professional tier is $890/mo)
You want simple, focused tools (HubSpot is a platform)
You need deep customization without enterprise pricing

Who should choose Close

Best for

Inside sales teams at startups and SMBs
Teams that want calling, email, and CRM in one tool
Sales organizations focused on high-volume outreach

Avoid if

You need a free CRM tier
You need marketing automation features
You have complex enterprise deal cycles

Switching Guidance

Switching from HubSpot CRM

Common triggers to leave:

•Pricing shock at Professional tier
•Feature bloat
•Need more customization

Potential blockers:

•Deep workflow automations
•Contact history and activity logs
•Multi-hub integration
•Team training investment

Switching from Close