Wix
by Wix.com Ltd.
Create a website without limits
6.5
/ 10
Overall Score
Wix scores 6.5/10 overall. Create a website without limits. Best for: Non-technical users who want drag-and-drop simplicity. Starting at $17/month. Last verified Mar 24, 2026.
Score Breakdown
How we score →Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology
Switching Intelligence
Sasanova ExclusiveMigration Difficulty
Implementation Complexity
LowWhat triggers people to switch AWAY
- Locked-in platform (hard to migrate away)
- Add-on costs (apps, email, storage)
- Performance concerns on complex sites
What blocks people from leaving
- Site design not portable to other platforms
- Content locked in Wix ecosystem
- SEO rankings tied to Wix URLs
- App integrations
Hidden Costs & Gotchas
- Domain renewal: ~$14.95/yr after first year
- Many apps cost $5-20/mo extra
- Google Workspace email: $6/user/mo
- Premium themes may cost extra
Data Export & Portability
Limited — blog posts exportable, but site design not portable. Product CSV export for e-commerce.
Best For
- Non-technical users who want drag-and-drop simplicity
- Small businesses needing a quick, good-looking website
- Anyone wanting AI-powered site generation to get started fast
Avoid If
- You may want to migrate your site later (Wix is very locked-in)
- You need pixel-perfect design control (Webflow is better)
- You need advanced e-commerce (Shopify is more robust)
Features
Pricing
| Plan | Monthly | Annual | Billing | Limits |
|---|---|---|---|---|
| Light | $17/mo | $204/yr | flat | 2GB storage, 2 collaborators, free domain (1 year), remove Wix ads |
| CorePopular | $29/mo | $348/yr | flat | 50GB storage, 5 collaborators, e-commerce tools, full marketing suite |
| Business | $39/mo | $468/yr | flat | 100GB storage, 10 collaborators, 250 products, automated sales tax, multi-currency |
| Business Elite | $159/mo | $1908/yr | flat | Unlimited storage & products, 100 collaborators, priority support, 100hrs video |
Free tier: Free plan with Wix ads, Wix-branded URL, limited storage. Cannot connect custom domain.
Pricing Calculator
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Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.
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