Squarespace
Squarespace Inc.
7.1
Overall Score / 10
Wix
Wix.com Ltd.
6.5
Overall Score / 10
Our Verdict
Choose Squarespace if:
- —Creatives, photographers, and designers wanting beautiful templates
- —Small businesses wanting website + e-commerce in one platform
- —Anyone who values design quality over maximum customization
Choose Wix if:
- —Non-technical users who want drag-and-drop simplicity
- —Small businesses needing a quick, good-looking website
- —Anyone wanting AI-powered site generation to get started fast
The biggest difference: Squarespace wins for design-forward sites with better templates. Wix wins for drag-and-drop flexibility and AI site generation.
Side-by-Side Comparison
| Criteria | Squarespace | Wix |
|---|---|---|
| Cheapest Paid Plan | $25/mo (Basic)Source: Squarespace Inc. pricing page → | $17/mo (Light)Source: Wix.com Ltd. pricing page → |
| Free Tier | No No free tier. 14-day free trial, no credit card required. | Yes Free plan with Wix ads, Wix-branded URL, limited storage. Cannot connect custom domain. |
| Value for Money | 7 | 6 |
| Ease of Use | 8 | 9 |
| Feature Power | 7 | 7 |
| Setup Ease | 8 | 9 |
| Migration Ease | 5 | 3 |
| Transparency | 7 | 5 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Compliance | PCI DSS, GDPR tools | PCI DSS, GDPR tools, SOC 2 |
Feature Comparison
Feature Comparison Matrix
23 features compared · 19 differences
| Feature | Squarespace | Wix |
|---|---|---|
| Core | ||
| App marketplace (300+ apps) | None | Full |
| Blog | None | Full |
| Blogging | Full | None |
| Bookings | None | Full |
| Drag-and-drop editor | None | Full |
| E-commerce on all plans | Full | None |
| E-commerce tools | None | Full |
| Member areas | Full | None |
| Mobile optimization | None | Full |
| Scheduling via Acuity (included on some plans) | Full | None |
| SEO tools | Full | Full |
| SSL included | Full | None |
| Website builder | Full | None |
| Wix Stores | None | Full |
| Advanced | ||
| 800+ templates | None | Full |
| Analytics | Full | Full |
| Beautiful templates | Full | None |
| Custom domains | Full | Full |
| Email marketing | None | Full |
| Email marketing (add-on) | Full | None |
| Wix AI Site Generator | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Security | ||
| Social media integration | Full | None |
Pricing Comparison
Squarespace Pricing
Unlimited bandwidth & storage, 2 contributors, 2% transaction fee on commerce
Unlimited contributors, 0% transaction fee, advanced customization
Lower processing fees (2.7% + $0.30), advanced commerce tools
Lowest processing fees (2.5% + $0.30), no transaction fees, advanced analytics
Wix Pricing
2GB storage, 2 collaborators, free domain (1 year), remove Wix ads
50GB storage, 5 collaborators, e-commerce tools, full marketing suite
100GB storage, 10 collaborators, 250 products, automated sales tax, multi-currency
Unlimited storage & products, 100 collaborators, priority support, 100hrs video
Who Should Choose Which?
Who should choose Squarespace
Best for
- Creatives, photographers, and designers wanting beautiful templates
- Small businesses wanting website + e-commerce in one platform
- Anyone who values design quality over maximum customization
Avoid if
- You need deep customization or custom code (Webflow is better)
- You need a large app ecosystem (Shopify or WordPress are better)
- You want the cheapest possible website (WordPress.com or Carrd are cheaper)
Who should choose Wix
Best for
- Non-technical users who want drag-and-drop simplicity
- Small businesses needing a quick, good-looking website
- Anyone wanting AI-powered site generation to get started fast
Avoid if
- You may want to migrate your site later (Wix is very locked-in)
- You need pixel-perfect design control (Webflow is better)
- You need advanced e-commerce (Shopify is more robust)
Switching Guidance
Switching from Squarespace
Common triggers to leave:
- •Need more customization or code access
- •Need a larger app ecosystem
- •Transaction fee on Basic plan
Potential blockers:
- •Template design investment
- •Content and page structure
- •Domain registration (can transfer)
- •SEO rankings
Switching from Wix
Common triggers to leave:
- •Locked-in platform (hard to migrate away)
- •Add-on costs (apps, email, storage)
- •Performance concerns on complex sites
Potential blockers:
- •Site design not portable to other platforms
- •Content locked in Wix ecosystem
- •SEO rankings tied to Wix URLs
- •App integrations
Try Squarespace
Plans from $25/mo
Try Wix
Start free — no credit card required