Kit (ConvertKit)
Kit
7.5
Overall Score / 10
Brevo
Brevo (formerly Sendinblue)
7.2
Overall Score / 10
Our Verdict
Choose Kit (ConvertKit) if:
- —Solo creators and bloggers
- —Podcasters and YouTubers selling digital products
- —Anyone who wants simple, clean email marketing
Choose Brevo if:
- —Businesses with large contact lists on a budget
- —Teams needing email + SMS + CRM in one tool
- —Anyone frustrated by per-contact pricing models
The biggest difference: Kit is built for creators selling digital products with visual automation workflows and commerce features. Brevo is a multi-channel marketing platform (email + SMS + WhatsApp) that charges by emails sent, not contacts stored.
Side-by-Side Comparison
| Criteria | Kit (ConvertKit) | Brevo |
|---|---|---|
| Cheapest Paid Plan | $39/mo (Creator)Source: Kit pricing page → | $9/mo (Starter)Source: Brevo (formerly Sendinblue) pricing page → |
| Free Tier | Yes 10,000 subscribers, unlimited emails, no advanced automations, no integrations | Yes Up to 100,000 contacts, 300 emails/day, Brevo branding |
| Value for Money | 7 | 8 |
| Ease of Use | 9 | 7 |
| Feature Power | 6 | 7 |
| Setup Ease | 9 | 7 |
| Migration Ease | 7 | 6 |
| Transparency | 8 | 7 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS | Web |
| Compliance | GDPR tools available | GDPR compliant (EU-based), SOC 2 |
Feature Comparison
Feature Comparison Matrix
17 features compared · 15 differences
| Feature | Kit (ConvertKit) | Brevo |
|---|---|---|
| Core | ||
| Chat widget | None | Full |
| Commerce (digital products) | Full | None |
| Creator profile page | Full | None |
| CRM | None | Full |
| Landing pages | Full | Full |
| Newsletter referral program | Full | None |
| SMS marketing | None | Full |
| Sponsor network | Full | None |
| Subscriber tagging | Full | None |
| Advanced | ||
| Email campaigns | None | Full |
| Email sequences | Full | None |
| Marketing automation | None | Full |
| Transactional email | None | Full |
| Visual automation builder | Full | None |
| WhatsApp campaigns | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Facebook Ads integration | None | Full |
Pricing Comparison
Kit (ConvertKit) Pricing
10,000 subscribers, unlimited sends, limited automations
1,000 subscribers, automations, integrations, live chat support
1,000 subscribers, advanced reporting, subscriber scoring, newsletter referrals
Brevo Pricing
Up to 100,000 contacts, 300 emails/day, Brevo branding
5,000 emails/mo, no daily limit, basic reporting
5,000 emails/mo, marketing automation, A/B testing, advanced stats
150,000+ emails, marketing automation, dedicated IP
Custom volume, dedicated IP, SSO, priority support
Who Should Choose Which?
Who should choose Kit (ConvertKit)
Best for
- Solo creators and bloggers
- Podcasters and YouTubers selling digital products
- Anyone who wants simple, clean email marketing
Avoid if
- You need advanced e-commerce features
- You want sophisticated A/B testing
- You need enterprise-grade reporting
Who should choose Brevo
Best for
- Businesses with large contact lists on a budget
- Teams needing email + SMS + CRM in one tool
- Anyone frustrated by per-contact pricing models
Avoid if
- You need deep e-commerce integrations
- You want the most polished email editor
- You need advanced deliverability monitoring tools
Switching Guidance
Switching from Kit (ConvertKit)
Common triggers to leave:
- •Need more advanced reporting
- •Need better e-commerce integration
- •Outgrowing creator-focused feature set
Potential blockers:
- •Visual automation workflows built over time
- •Integrated commerce/products
- •Subscriber tags and segments
Switching from Brevo
Common triggers to leave:
- •Need more polished templates
- •Need deeper analytics
- •Need better deliverability tools
Potential blockers:
- •CRM + email in one platform
- •Transactional email setup
- •SMS campaigns configured
Try Kit (ConvertKit)
Start free — no credit card required
Try Brevo
Start free — no credit card required