Substack
Substack Inc.
7.1
Overall Score / 10
Ghost
Ghost Foundation
7.3
Overall Score / 10
Our Verdict
Choose Substack if:
- —Writers who want the simplest possible setup
- —People who value Substack's built-in network and recommendations
- —Writers focused on paid subscriptions
Choose Ghost if:
- —Professional publishers who want full ownership
- —Developers who want a customizable open-source platform
- —Creators who want memberships without a revenue cut
The biggest difference: Ghost wins for full ownership and no revenue cut. Substack wins for simplicity and built-in network discovery.
Side-by-Side Comparison
| Criteria | Substack | Ghost |
|---|---|---|
| Cheapest Paid Plan | Free onlySource: Substack Inc. pricing page → | $18/mo (Starter)Source: Ghost Foundation pricing page → |
| Free Tier | Yes Free to use; Substack takes 10% cut of paid subscriptions + Stripe fees | No No free tier. Ghost(Pro) starts at $15/mo billed annually. Self-hosted Ghost is free and open source. |
| Value for Money | 7 | 8 |
| Ease of Use | 10 | 6 |
| Feature Power | 4 | 7 |
| Setup Ease | 10 | 5 |
| Migration Ease | 6 | 5 |
| Transparency | 7 | 10 |
| Deployment | cloud | hybrid |
| API Available | No | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | Basic GDPR tools | GDPR (self-hosted: full control) |
Feature Comparison
Feature Comparison Matrix
17 features compared · 17 differences
| Feature | Substack | Ghost |
|---|---|---|
| Core | ||
| Chat | Full | None |
| Mobile app | Full | None |
| Native memberships & subscriptions | None | Full |
| Newsletter delivery | None | Full |
| Newsletter publishing | Full | None |
| Open source | None | Full |
| Podcast hosting | Full | None |
| Powerful editor | None | Full |
| Recommendations network | Full | None |
| Self-hostable | None | Full |
| SEO built-in | None | Full |
| Stripe-native payments | None | Full |
| Advanced | ||
| Custom domains (limited) | Full | None |
| Custom themes | None | Full |
| Paid subscriptions | Full | None |
| Integrations | ||
| Integrations via Zapier/webhooks | None | Full |
| Security | ||
| Notes (social feed) | Full | None |
Pricing Comparison
Substack Pricing
Unlimited subscribers, unlimited sends, 10% of paid subscription revenue
Ghost Pricing
1,000 members, 1 staff user, basic features
Unlimited members, 3 staff, paid subscriptions, custom themes, newsletters
Unlimited members, unlimited staff, priority support, advanced integrations
Who Should Choose Which?
Who should choose Substack
Best for
- Writers who want the simplest possible setup
- People who value Substack's built-in network and recommendations
- Writers focused on paid subscriptions
Avoid if
- You want full control over your brand and domain
- You need advanced segmentation or automation
- You don't want to give up 10% of revenue
Who should choose Ghost
Best for
- Professional publishers who want full ownership
- Developers who want a customizable open-source platform
- Creators who want memberships without a revenue cut
Avoid if
- You want the simplest setup possible
- You need marketing automation
- You're not comfortable with some technical setup
Switching Guidance
Switching from Substack
Common triggers to leave:
- •Need custom branding
- •Need automation
- •10% revenue cut
- •Need analytics depth
Potential blockers:
- •Built-in subscriber network
- •Substack app readers
- •Community features
Switching from Ghost
Common triggers to leave:
- •Need marketing automation
- •Need simpler setup
- •Need mobile app for readers
Potential blockers:
- •Custom theme investment
- •Self-hosted infrastructure
- •Member/subscriber data
Try Substack
Start free — no credit card required
Try Ghost
Plans from $18/mo