Zoho CRM
Zoho Corporation
7.3
Overall Score / 10
Attio
Attio Inc.
7.5
Overall Score / 10
Our Verdict
Choose Zoho CRM if:
- —SMBs wanting Salesforce-level features at lower cost
- —Teams already using other Zoho apps
- —International businesses needing multi-currency support
Choose Attio if:
- —Startups wanting a modern, AI-native CRM
- —Teams that value automatic data enrichment from email
- —Companies that want a flexible, Notion-like data model for CRM
The biggest difference: Zoho CRM is a mature, affordable CRM at $20/seat/mo with AI (Zia) and deep suite integration. Attio at $34/seat/mo is a modern, design-forward CRM with automatic contact enrichment from email — better for startups valuing UX over feature breadth.
Side-by-Side Comparison
| Criteria | Zoho CRM | Attio |
|---|---|---|
| Cheapest Paid Plan | $20/mo (Standard)Source: Zoho Corporation pricing page → | $34/mo (Plus)Source: Attio Inc. pricing page → |
| Free Tier | Yes Up to 3 users, basic lead/contact/deal management, 5,000 records | Yes Up to 3 seats, 50,000 records, core CRM features |
| Value for Money | 9 | 7 |
| Ease of Use | 6 | 8 |
| Feature Power | 8 | 7 |
| Setup Ease | 6 | 8 |
| Migration Ease | 5 | 7 |
| Transparency | 7 | 8 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | SOC 2 Type II, GDPR, ISO 27001, HIPAA | SOC 2 Type II, GDPR |
Feature Comparison
Feature Comparison Matrix
20 features compared · 19 differences
| Feature | Zoho CRM | Attio |
|---|---|---|
| Core | ||
| Automatic contact enrichment | None | Full |
| Blueprints (process management) | Full | None |
| Deal pipeline | Full | None |
| Flexible data model | None | Full |
| Inventory management | Full | None |
| Lead and contact management | Full | None |
| List and kanban views | None | Full |
| Real-time collaboration | None | Full |
| Territory management | Full | None |
| Advanced | ||
| AI features | None | Full |
| Analytics and reports | Full | None |
| Automations | None | Full |
| Custom modules | Full | None |
| Custom objects | None | Full |
| Reporting | None | Full |
| Workflow automation | Full | None |
| Zia AI assistant | Full | None |
| Integrations | ||
| API | Full | Full |
| Email integration | None | Full |
| Security | ||
| Multichannel communication (email, phone, social, chat) | Full | None |
Pricing Comparison
Zoho CRM Pricing
Up to 3 users, basic modules, 5,000 records
Scoring rules, workflows, custom dashboards, 100K records
SalesSignals, blueprints, inventory management
Zia AI, custom modules, multi-user portals, sandbox
Advanced BI, enhanced storage, enhanced feature limits
Attio Pricing
Up to 3 seats, 50,000 records, core CRM features
Unlimited records, advanced reporting, automations
Advanced automations, AI features, custom objects, API access
SAML SSO, SCIM, advanced security, dedicated support
Who Should Choose Which?
Who should choose Zoho CRM
Best for
- SMBs wanting Salesforce-level features at lower cost
- Teams already using other Zoho apps
- International businesses needing multi-currency support
Avoid if
- You want the most polished UX (interface feels dated compared to newer CRMs)
- You need the largest third-party integration ecosystem
- You want an all-in-one marketing + CRM platform (HubSpot is better)
Who should choose Attio
Best for
- Startups wanting a modern, AI-native CRM
- Teams that value automatic data enrichment from email
- Companies that want a flexible, Notion-like data model for CRM
Avoid if
- You need an established enterprise CRM with massive ecosystem
- You need built-in marketing automation
- You need phone/calling features built in
Switching Guidance
Switching from Zoho CRM
Common triggers to leave:
- •Interface feels dated
- •Need better third-party integrations
- •Want more polished UX
Potential blockers:
- •Tight integration with Zoho suite
- •Custom modules and blueprints
- •Cost savings vs competitors
Switching from Attio
Common triggers to leave:
- •Need established enterprise features
- •Need built-in calling
- •Need marketing automation
Potential blockers:
- •Email-enriched contact data
- •Custom data model configurations
- •Team workflows
Try Zoho CRM
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Try Attio
Start free — no credit card required