Feature Availability

What You Get for Free in CRM: Every Free Tier Mapped

Four CRM platforms offer genuine free tiers — not trials, not 14-day demos. But each walls off different features behind paid plans. This guide maps exactly what you get at $0 and what each vendor holds back to nudge you toward paying.

16 min readUpdated March 2026

Free Tier Comparison Table

FeatureHubSpot FreeZoho CRM FreeFreshsales FreeAttio Free
ContactsUnlimited5,000 recordsUnlimited50,000 records
UsersUnlimited (5 with full features)3 users3 users3 seats
Deal Pipeline1 pipeline1 pipeline1 pipelineYes (core CRM)
Email Marketing2,000 sends/mo, HubSpot brandingNot includedBuilt-in emailEmail integration
AutomationNone (requires Starter $20/seat)5 workflow rulesNone (requires Growth $11/seat)None (requires Plus $34/seat)
Built-in PhoneNoNoYes (built-in chat/email/phone)No
ReportingBasic dashboardsStandard reportsBasic reportsBasic reporting
First Paid TierStarter $20/seat/moStandard $20/seat/moGrowth $11/seat/moPlus $34/seat/mo

What Each Free Tier Walls Off

HubSpot Free

Walled off:Automation, remove branding, custom reporting, multiple pipelines, email health reporting. The jump to Starter ($20/seat) is manageable. The jump to Professional ($890/mo flat) is where it gets expensive — that's a 4,350% increase.

Zoho CRM Free

Walled off: More than 3 users, more than 5,000 records, scoring rules, custom dashboards. Standard tier at $20/seat adds 100K records and custom dashboards.

Freshsales Free

Walled off:AI contact scoring, sequences, visual pipeline customization. Growth at $11/seat is the cheapest paid CRM upgrade — and includes AI scoring.

Attio Free

Walled off: Unlimited records, advanced reporting, automations, API access. Plus at $34/seat is the most expensive first paid tier among free CRMs.

FAQ

Which free CRM is best for solo founders?

HubSpot Free if you want the broadest feature set and unlimited contacts. Freshsales Free if you want built-in phone and chat. Attio Free if you want automatic contact enrichment from email.

Which free CRM lasts longest before needing to upgrade?

HubSpot Free — unlimited contacts and unlimited users means you can run it indefinitely if you don't need automation or custom reporting.