Hotjar Pricing Explained (2026)
Hotjar offers a free tier and paid plans range from $49/mo to $49/mo (billed monthly). Understand how users behave on your site
Hotjar starts at $49/mo with a free tier available. Understand how users behave on your site. Pricing independently verified as of March 2026.
All Plans
| Plan | Monthly | Annual | Savings | Billing | Limits |
|---|---|---|---|---|---|
| Free | Free | Free | -- | Flat | 20K monthly sessions, unlimited heatmaps, session replay, 1-month data retention |
| Observe PlusRecommended | $49 | $480/yr | 18% | Flat | Observe product: higher session limits, extended data retention, no branding, unlimited seats (pricing restructured into 3 products: Observe, Ask, Engage) |
| Pro | Contact sales | Custom | -- | Custom | Advanced analytics, higher traffic volumes, extended retention |
| Enterprise | Contact sales | Custom | -- | Custom | Maximum data retention, priority support, custom integrations |
Pricing verified from Contentsquare (acquired Hotjar) pricing page · Last verified March 2026
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Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.
Free Tier Details
Hotjar Free Tier
20K monthly sessions, unlimited heatmaps, session recordings, 1-month data retention
Hidden Costs & Things to Know
- You need event-based product analytics (Mixpanel/PostHog is better)
- You want an all-in-one analytics platform
- You are concerned about the Contentsquare transition
Scoring Overview
Try Hotjar
Visit the official Hotjar pricing page to see the latest plans and start with the free tier.
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