Best Backlinks

Ahrefs

by Ahrefs Pte. Ltd.

All-in-one SEO toolset for growing search traffic

Independently VerifiedLast verified: March 2026
See 3 alternatives to Ahrefs →

7.5

/ 10

Overall Score

Ahrefs scores 7.5/10 overall. All-in-one SEO toolset for growing search traffic. Best for: SEO professionals needing the most comprehensive backlink data. Starting at $129/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
7
Ease of Use
7
Power
10
Setup Friction
7
Migration Ease
6
Transparency
7

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Moderate

Implementation Complexity

Medium

What triggers people to switch AWAY

  • Need PPC and advertising tools in same platform
  • Per-seat pricing too expensive for teams
  • Want more all-in-one marketing features

What blocks people from leaving

  • Historical backlink and ranking data
  • Team trained on Ahrefs workflows
  • Projects and tracked keywords configured

Hidden Costs & Gotchas

  • Each additional user adds to monthly cost
  • Credit-based system on Lite plan
  • API access requires Advanced plan or higher

Data Export & Portability

CSV/PDF export, API access (Advanced+)

Best For

  • SEO professionals needing the most comprehensive backlink data
  • Content marketers doing competitive analysis and keyword research
  • Agencies managing SEO for multiple clients

Avoid If

  • You have a very limited budget (starts at $129/mo)
  • You need PPC and advertising tools included (use Semrush)
  • You want an all-in-one marketing platform beyond just SEO

Features

Site Explorer (backlink analysis)
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Competitive analysis
Broken link checker
Content gap analysis
SERP overview
Batch analysis

Pricing

PlanMonthlyAnnualBillingLimits
Lite$129/mo$1296/yrper_seat5 projects, 6 months history, 1 user, 500 credits/mo
StandardPopular$249/mo$2496/yrper_seat20 projects, 2 years history, 1 user, unlimited credits
Advanced$449/mo$4488/yrper_seat50 projects, 5 years history, 1 user, Looker Studio integration
EnterpriseContactContactcustomUnlimited projects, unlimited history, SSO, API

Free tier: Ahrefs Webmaster Tools: free site audit and backlink data for verified site owners

Source: Ahrefs Pte. Ltd. pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for Ahrefs. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

Google Search ConsoleGoogle AnalyticsGoogle Looker StudioZapierWordPress (plugin)Slack

Alternatives

Semrush

Semrush Inc.

7

/ 10

All-in-one online marketing platform for SEO, PPC, and content

Mangools

Mangools s.r.o.

8.3

/ 10

Affordable SEO tools with a beginner-friendly interface

SE Ranking

SE Ranking Ltd.

7.7

/ 10

Comprehensive SEO platform with flexible pricing

Related Comparisons

Ahrefs vs Semrush

Ahrefs wins on backlink data depth and content research. Semrush wins on breadth with PPC, social, and competitive intelligence in one platform.

Ahrefs vs Mangools

Ahrefs is far more powerful with deeper backlink data, content explorer, and advanced features. Mangools is dramatically cheaper and easier for beginners.

Visit Ahrefs

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