Most Private

Plausible

by Plausible Insights OÜ

Simple and privacy-friendly Google Analytics alternative

Independently VerifiedLast verified: March 2026
See 2 alternatives to Plausible →

8.1

/ 10

Overall Score

Plausible scores 8.1/10 overall. Simple and privacy-friendly Google Analytics alternative. Best for: Privacy-conscious website owners who want GDPR compliance without cookie banners. Starting at $9/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
8
Ease of Use
10
Power
4
Setup Friction
10
Migration Ease
8
Transparency
10

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Easy

Implementation Complexity

Low

What triggers people to switch AWAY

  • Need advanced analytics features
  • Need session recordings
  • Need free option

What blocks people from leaving

  • Privacy compliance setup
  • Custom dashboards
  • Minimal — simple data model

Data Export & Portability

CSV export, Stats API, raw event exports (Enterprise)

Best For

  • Privacy-conscious website owners who want GDPR compliance without cookie banners
  • Developers wanting lightweight analytics (<1KB script)
  • Anyone frustrated with Google Analytics complexity

Avoid If

  • You need advanced product analytics (funnels, cohorts, retention)
  • You need session recordings or heatmaps
  • You want free analytics (Google Analytics is free)

Features

Pageview analytics
Goal and event tracking
UTM tracking
Referral sources
Country/city/device breakdown
Google Analytics import
Custom properties (Business)
Funnels (Business)
Ecommerce revenue (Business)
Open source

Pricing

PlanMonthlyAnnualBillingLimits
Starter$9/mo$108/yrflat1 site, 10K pageviews/mo, 3-year data retention, email/Slack reports
GrowthPopular$14/mo$168/yrflat3 sites, 3 team members, shared links, embedded dashboards
Business$19/mo$228/yrflat10 sites, 10 team members, 5-year retention, Stats API, funnels, ecommerce
EnterpriseContactContactcustom10+ sites, SSO, Sites API, raw data exports, priority support
Source: Plausible Insights OÜ pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for Plausible. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

WordPressGoogle Search ConsoleSlackLooker StudioCarrdGhost

Alternatives

PostHog

PostHog Inc.

8.3

/ 10

The open-source product analytics suite

Hotjar

Contentsquare (acquired Hotjar)

7.1

/ 10

Understand how users behave on your site

Related Comparisons

Plausible vs PostHog

Plausible is a lightweight, privacy-first web analytics tool with a sub-1KB script needing no cookie consent. PostHog is a full product analytics platform with session replay and feature flags.

Visit Plausible

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