Instantly

by Instantly AI Inc.

Scale your outreach. Book more meetings.

Independently VerifiedLast verified: March 2026
See 2 alternatives to Instantly →

6.2

/ 10

Overall Score

Instantly scores 6.2/10 overall. Scale your outreach. Book more meetings.. Best for: Agencies sending high-volume cold email across many accounts. Starting at $37/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
7
Ease of Use
7
Power
7
Setup Friction
6
Migration Ease
6
Transparency
4

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Moderate

Implementation Complexity

Medium

What triggers people to switch AWAY

  • Need multi-channel (LinkedIn, calls) outreach
  • Separate pricing for leads and CRM adds up
  • Need more advanced analytics

What blocks people from leaving

  • Active campaigns and warmed-up email accounts
  • Contact lists and sequence data
  • Sender reputation built over time

Hidden Costs & Gotchas

  • Lead database is a separate subscription ($47-197/mo)
  • CRM is a separate subscription ($47-97/mo)
  • No refunds on any plan
  • Real cost often $76-96/mo minimum with add-ons

Data Export & Portability

CSV export, API access

Best For

  • Agencies sending high-volume cold email across many accounts
  • Teams wanting unlimited email accounts and warm-up included
  • Budget-conscious outreach teams (cheaper than Lemlist for email-only)

Avoid If

  • You need multi-channel outreach (LinkedIn, calling)
  • You want a built-in B2B database included in the price
  • You prefer all-in-one pricing (Instantly splits outreach, leads, and CRM)

Features

Unlimited email accounts
Unlimited email warm-up
AI-powered email writer
Smart sending
Inbox rotation
Campaign analytics
A/B testing
Unified inbox
Deliverability dashboard
Email verification

Pricing

PlanMonthlyAnnualBillingLimits
GrowthPopular$37/mo$360/yrflat1,000 active leads, 5,000 emails/mo, unlimited accounts + warmup
Hypergrowth$97/mo$931/yrflat10,000 contacts, 100,000 emails/mo, premium support
Light Speed$358/mo$3436/yrflat100,000 contacts, 500,000 emails/mo, dedicated IP pools
Source: Instantly AI Inc. pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

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Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

ZapierWebhooksHubSpotSalesforcePipedriveGmailOutlookSMTP/IMAP

Alternatives

Apollo.io

Apollo.io Inc.

6.6

/ 10

The all-in-one sales intelligence and engagement platform

Lemlist

Lemlist SAS

6.4

/ 10

Send cold emails that get replies

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