Most Popular

QuickBooks Online

by Intuit

Smart, simple online accounting for small businesses

Independently VerifiedLast verified: March 2026
See 3 alternatives to QuickBooks Online →

6

/ 10

Overall Score

QuickBooks Online scores 6/10 overall. Smart, simple online accounting for small businesses. Best for: US-based small businesses needing full-featured accounting. Starting at $38/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
5
Ease of Use
7
Power
9
Setup Friction
7
Migration Ease
4
Transparency
4

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Moderate

Implementation Complexity

Medium

What triggers people to switch AWAY

  • Annual price increases (10-15% per year)
  • Complexity for simple businesses
  • Customer support quality decline

What blocks people from leaving

  • Accountant familiarity
  • Historical financial data
  • Payroll setup and tax history
  • Extensive integration ecosystem

Hidden Costs & Gotchas

  • Payroll is a separate add-on ($50+/mo)
  • Prices increase annually
  • Add-on fees for advanced features

Data Export & Portability

CSV/Excel export, QBO file export, API access

Best For

  • US-based small businesses needing full-featured accounting
  • Businesses that need payroll and accounting in one platform
  • Companies working with accountants (most accountants know QuickBooks)

Avoid If

  • You're on a tight budget (prices increase steeply year over year)
  • You need multi-currency as a core feature (Xero is stronger)
  • You're outside the US (Xero has better international support)

Features

Invoicing
Expense tracking
Bank reconciliation
Profit & loss reports
Balance sheet
Sales tax tracking
Mileage tracking
Receipt capture
1099 contractor management
Payroll (add-on)
Inventory tracking (Plus+)
Project profitability (Plus+)
Batch invoicing (Advanced)

Pricing

PlanMonthlyAnnualBillingLimits
Simple Start$38/mo$456/yrflat1 user, basic invoicing, expense tracking, mileage tracking
EssentialsPopular$65/mo$780/yrflat3 users, bill management, time tracking
Plus$115/mo$1380/yrflat5 users, inventory tracking, project profitability, budgets
Advanced$275/mo$3300/yrflat25 users, custom roles, business analytics, batch invoices, workflow automation
Source: Intuit pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for QuickBooks Online. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

ShopifySquarePayPalStripeHubSpotGustoTSheetsBill.comExpensifyZapier

Alternatives

Xero

Xero Limited

7.2

/ 10

Beautiful business and accounting software

FreshBooks

FreshBooks

6.9

/ 10

Accounting software that makes running your small business easy

Wave

Wave Financial

7.7

/ 10

Free invoicing and accounting software for small businesses

Related Comparisons

QuickBooks Online vs Xero

QuickBooks wins on US accountant ecosystem and payroll integration. Xero wins on multi-currency, unlimited users, and international support.

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