Freshsales
Freshworks Inc.
7.3
Overall Score / 10
Attio
Attio Inc.
7.5
Overall Score / 10
Our Verdict
Choose Freshsales if:
- —SMBs wanting an affordable CRM with AI features
- —Teams using other Freshworks products (Freshdesk, Freshchat)
- —Sales teams needing built-in phone and chat
Choose Attio if:
- —Startups wanting a modern, AI-native CRM
- —Teams that value automatic data enrichment from email
- —Companies that want a flexible, Notion-like data model for CRM
The biggest difference: Freshsales at $11/seat/mo offers AI lead scoring, built-in phone, and Freshworks suite integration for budget-conscious sales teams. Attio at $34/seat/mo targets startups wanting a modern, Notion-like CRM with automatic contact enrichment from email and calendar.
Side-by-Side Comparison
| Criteria | Freshsales | Attio |
|---|---|---|
| Cheapest Paid Plan | $11/mo (Growth)Source: Freshworks Inc. pricing page → | $34/mo (Plus)Source: Attio Inc. pricing page → |
| Free Tier | Yes Up to 3 users, contact management, built-in chat, email, and phone | Yes Up to 3 seats, 50,000 records, core CRM features |
| Value for Money | 8 | 7 |
| Ease of Use | 8 | 8 |
| Feature Power | 7 | 7 |
| Setup Ease | 7 | 8 |
| Migration Ease | 6 | 7 |
| Transparency | 7 | 8 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | SOC 2 Type II, GDPR, ISO 27001 | SOC 2 Type II, GDPR |
Feature Comparison
Feature Comparison Matrix
19 features compared · 18 differences
| Feature | Freshsales | Attio |
|---|---|---|
| Core | ||
| Activity timeline | Full | None |
| Automatic contact enrichment | None | Full |
| Built-in phone | Full | None |
| Contact and account management | Full | None |
| Flexible data model | None | Full |
| List and kanban views | None | Full |
| Real-time collaboration | None | Full |
| Territory management | Full | None |
| Visual deal pipeline | Full | None |
| Advanced | ||
| AI features | None | Full |
| Automations | None | Full |
| Custom objects | None | Full |
| Email sequences | Full | None |
| Freddy AI (lead scoring, deal insights, forecasting) | Full | None |
| Reporting | None | Full |
| Reports and dashboards | Full | None |
| Workflows | Full | None |
| Integrations | ||
| API | Full | Full |
| Email integration | None | Full |
Pricing Comparison
Freshsales Pricing
Up to 3 users, contact and account management, built-in chat/email/phone
Visual pipeline, AI contact scoring, sequences, 2,000 bot sessions/mo
Multiple pipelines, AI deal insights, sales teams, territory management
Custom modules, AI forecasting, audit logs, dedicated account manager
Attio Pricing
Up to 3 seats, 50,000 records, core CRM features
Unlimited records, advanced reporting, automations
Advanced automations, AI features, custom objects, API access
SAML SSO, SCIM, advanced security, dedicated support
Who Should Choose Which?
Who should choose Freshsales
Best for
- SMBs wanting an affordable CRM with AI features
- Teams using other Freshworks products (Freshdesk, Freshchat)
- Sales teams needing built-in phone and chat
Avoid if
- You need the deepest third-party integration ecosystem
- You need advanced marketing automation in the CRM
- You want the most customizable CRM (Salesforce is better)
Who should choose Attio
Best for
- Startups wanting a modern, AI-native CRM
- Teams that value automatic data enrichment from email
- Companies that want a flexible, Notion-like data model for CRM
Avoid if
- You need an established enterprise CRM with massive ecosystem
- You need built-in marketing automation
- You need phone/calling features built in
Switching Guidance
Switching from Freshsales
Common triggers to leave:
- •Need deeper integrations
- •Need advanced customization
- •Need marketing automation
Potential blockers:
- •Freshworks suite integration
- •AI scoring models trained on your data
- •Built-in phone setup
Switching from Attio
Common triggers to leave:
- •Need established enterprise features
- •Need built-in calling
- •Need marketing automation
Potential blockers:
- •Email-enriched contact data
- •Custom data model configurations
- •Team workflows
Try Freshsales
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Try Attio
Start free — no credit card required